How successful have agency pitches been in the last year?

The number of pitches has increased and a large percentage of revenue is coming from new business.

Pitching for new business has had positive results for the majority of agencies, despite growing challenges.

According to the findings of this year’s State of the Industry: Agency report, 62% of event agencies have seen an increase in the number of pitches year-on-year. Despite the majority of these agencies (42%) stating that the quantity had only ‘increased a little’, a fifth (20%) of respondents said they had ‘increased a lot’.

Only 14% reported fewer pitches year-on-year, and all of those that did said they had only ‘decreased a little’.



New business

When asked what percentage of last year’s UK revenue came from new business, nearly a quarter (23%) of agencies stated that it was more than 20%. While 14% of agencies said it was more than 30%.

However, the majority (51%) of respondents said 11-15% of their UK revenue came from new business. With nearly a quarter (23%) of agencies saying it was between 16-20%.

Meanwhile, 15% of those that took part of the State of the Industry: Agency report survey said new business only made up 0-5% of their UK revenue last year.



Percentage of UK revenue that came from new business


 

Percentage of UK revenue

Proportion of agencies

0-5

15.4%

6-10

18.5%

11-15

20%

16-20

23.1%

21-25

7.7%

26-30

1.5%

31-35

6.1%

36-40

3.1%

56-60

3.1%

86-90

1.5%

 

This article is part of the State of the Industry: Agency report.

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