What is the value of a kick-off meeting?

Every good event planner will know the importance of holding a kick-off meeting at the start of a project. It can mean the difference between a mediocre event and an outstanding event that smashes all of its objectives.

Likewise, many businesses find that starting the New Year with a kick-off meeting is an excellent way to highlight successes from the previous year, show appreciation to employees and focus on the objectives for the year ahead. 

The biggest value of kick-off meetings is that they strengthen relationships both internally within teams and externally with clients, according to new exclusive research by Accor Northern Europe. A survey of almost 200 event professionals revealed that the majority of respondents believe bonding and relationship building are the main benefits of holding a kick-off meeting, with around half also saying that kick-off meetings make the rest of the year more focused and productive.

While there are some meetings that can be held using video conferencing or other virtual meeting technologies, 91% of survey respondents think a face-to-face kick-off meeting is more valuable than a technology led one. Again, this is largely due to the fact that face-to-face meetings help build stronger relationships with clients and teams. Respondents also believe they enable you to more easily read the mood of the room and respond, improve productivity and speed up decision-making.

While the New Year may seem a long way off, now is the perfect time to start planning. Indeed, the research revealed that 28% of clients start planning a yearly kick-off meeting and researching venues three to six months in advance, 39% start one to three months in advance, and 15% start more than six months ahead. This means that leaving it much later than early autumn to start your venue search could mean you miss out on your first choice.

Choosing a destination and venue to host a kick-off meeting is an important decision and can help make employees feel valued. There are many considerations when planning a meeting including location, transport links, food & beverage options etc. The survey revealed that clients most value a range of facilities and venues when considering what city or region to host a kick off meeting, followed by connectivity, entertainment and culture. When it comes to venue choice, proximity to transport links and airports, the design of the meeting rooms, break-out areas and ultra-fast Wi-Fi are the most important considerations.

Accor Northern Europe is the perfect place to start your search. They offer more than 240 hotels, from luxury to economy, across five countries including the UK, Netherlands, Belgium, Luxembourg and Sweden. The Accor brand portfolio includes Fairmont, MGallery, Sofitel, Pullman, Novotel and many more, and each brand has their own meeting concept to best meet your needs.

Whatever the purpose of your meeting, Accor boasts a range of modular meeting spaces equipped with the latest-generation equipment and state-of-the-art technology along with technical support and a dedicated team of experts to ensure it runs smoothly. Catering services are also tailored to your needs and to participants’ dietary requirements. 

 "As clients have confirmed emphatically, team bonding and building relationships can only be done face-to-face," says Dana Lewis, Director of Meetings, Events & Leisure Northern Europe says. "Accor today have such a wide breadth of hotels and offerings both across northern Europe. We firmly believe we can offer great hotels that suit all budgets and tastes. We have so much variety and we offer a superb loyalty programme to meeting planners that gives great rewards when booking meetings and events, which over 40% of the people surveyed advised was essential part of booking with a major brand."

To find out more about AccorHotels’ Le Club Meeting Planner programme or book your 2020 kick-off meeting at one of our properties, click here.  

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