New Director ICCA Middle East Anju Gomes is to to take the helm of the global meetings industry trade association’s fastest-growing region.
Gomes is an events strategist and director of business development with more than two decades of experience in the international events sector in the Middle East.
As a former MENA head of events, finance and administration for the International Association of Public Transport (UITP), Gomes is a skilled communicator and strategist with in-depth knowledge of regional market conditions and local business culture.
ICCA CEO Senthil Gopinath said: "Anju’s extensive association management experience, strong professional history of association development work in the Middle East, and strategic knowledge of what is important to stakeholders in the region makes her the ideal person to continue the growth and development of our Middle East Office."
Gomes will be based at ICCA’s Middle East Office in Dubai, where the association is registered with the Dubai Association Centre.
Gomes said: "I believe there is great scope to increase association meetings in the region and enhance ROI for members and their trade shows and business events."
Gomes has been based in Dubai since 1996 and has worked in senior positions across both the association and corporate meeting industries.
The Middle East region reached the 50-member milestone in 2017 and was the fastest-growing region between 2006 and 2016, with the number of meetings increasing from 100 to 255 in a decade.
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