George P. Johnson announces two new senior hires

The agency continues to invest in leadership to support the development of its creative teams.

Trudy Hardingham (l) and Elle Shoben have joined GPJ's senior leadership team
Trudy Hardingham (l) and Elle Shoben have joined GPJ's senior leadership team

George P. Johnson (GPJ) has appointed Trudy Hardingham and Elle Shoben to the roles of creative services director and head of talent and culture respectively. 

New creative services director, Hardingham, joins GPJ after more than a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. 

Hardingham will lead and develop GPJ’s expanding creative department.

Elle Shoben, GPJ’s new head of talent and culture, joins from not-for-profit Social Finance, where she was HR director, following nearly twenty years’ experience at PwC, Reuters and Barclays Investment Bank. 

Jason Megson, VP, managing director, GPJ UK & Nordics, said that Hardingham is "genuinely passionate about people, craft and great ideas, plus she has a can-do pragmatism that will have an immediate impact across the agency and with our clients".

Of Shoben’s hire, he said: "There has never been a better time for someone with her gravitas and experience to join GPJ. She brings Plc-level know-how and strategy to our organisation’s most important asset, its people."

Hardingham and Shoben follow Fran Elliott, who joined as the agency’s first head of integrated production from Momentum Worldwide, and Caroline Sparkes, head of growth. 

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