The Flight Centre Travel Group’s global conference, Global Gathering, will bring up to 4,500 travel consultants, executives and senior travel industry figures to the city in July 2020.
Brisbane Lord Mayor Adrian Schrinner said Flight Centre’s Global Gathering conference would deliver a (AUD) $7 million economic boost to the city.
Keynote speakers at previous gatherings have included former United States president Bill Clinton, Andre Agassi, Michael J Fox and Gwyneth Paltrow.
Flight Centre Travel Group managing director, Graham Turner, said: "Brisbane is our global headquarters, so it’s fitting that we bring our people to the city to take part in this important event and to sample South-East Queensland’s world-class features and attractions.
"The overwhelming majority of the delegates will be travel consultants and they will gain first-hand experience of these features and attractions and will then share that knowledge with their customers, opening the door to further tourism benefits long into the future."
The incentive event was secured by the Queensland Government through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.
Tourism industry development minister, Kate Jones, added: "The fact that we’ve been able to secure one of the industry’s largest global conferences for Brisbane proves that our reputation as a world-class destination for events continues to improve."
2019 Global Gathering was held in Las Vegas and featured Mark Wahlberg. The event was last held in Australia in 2001 when Sydney was the host city.
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