Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The most active business travellers are most likely to book flights on their smartphone, according to research conducted by CWT. Those who make more than five trips a year are 13% more likely to book on their smartphone, while those revisiting a location are 11% more likely to do so. 

Amit Wurgaft, CWT’s chief experience officer, digital, said: "Booking on your mobile device requires a level of confidence, born from experience. This is also why travellers are more likely to book on mobile when they have visited the destination in the past."

Mobile bookings are also more likely to be in higher fare classes. Bookings made on a smartphone are 15.8% more likely to be business class, 15% more likely to be premium economy, and 8.4% more likely to be first class.

The results show that the closer the departure date, the more inclined travellers are to book through their mobiles. 62% of mobile bookings are done between one day and one week prior to departure, but only 28% of computer bookings are done during that time. 

When it comes to self-serviced business trips, desktop leads the way at 80%, mobile booking ranks second at 15%, and tablets score 5%.

The results show that 73.5% of travellers book their flights at the office, regardless of the channel. But if they book their flights at home, they are 12% more likely to book on mobile.

The survey was conducted online by CWT in March 2019, and responses were collected from 594 business travellers who work at large companies.

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