Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The most active business travellers are most likely to book flights on their smartphone, according to research conducted by CWT. Those who make more than five trips a year are 13% more likely to book on their smartphone, while those revisiting a location are 11% more likely to do so. 

Amit Wurgaft, CWT’s chief experience officer, digital, said: "Booking on your mobile device requires a level of confidence, born from experience. This is also why travellers are more likely to book on mobile when they have visited the destination in the past."

Mobile bookings are also more likely to be in higher fare classes. Bookings made on a smartphone are 15.8% more likely to be business class, 15% more likely to be premium economy, and 8.4% more likely to be first class.

The results show that the closer the departure date, the more inclined travellers are to book through their mobiles. 62% of mobile bookings are done between one day and one week prior to departure, but only 28% of computer bookings are done during that time. 

When it comes to self-serviced business trips, desktop leads the way at 80%, mobile booking ranks second at 15%, and tablets score 5%.

The results show that 73.5% of travellers book their flights at the office, regardless of the channel. But if they book their flights at home, they are 12% more likely to book on mobile.

The survey was conducted online by CWT in March 2019, and responses were collected from 594 business travellers who work at large companies.

For more features and breaking news sign up to C&IT Magazine's daily News Tracker.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

Case study: Hamburg hosts two global conferences in one week

Case study: Hamburg hosts two global conferences in one week

Global Investigative Journalism Conference and INMA Media Innovation Week took place in September.

Introducing the C&IT Awards Americas

Introducing the C&IT Awards Americas

As C&IT expands its reach globally, we're launching the C&IT Awards Americas to recognise the best in US events.

12 brand new US hotels opening in 2020

12 brand new US hotels opening in 2020

From festival-chic Coachella to foodie-heaven Chicago, Visit The USA picked out the 12 most exciting places to stay next year.

The simple secret behind creating 'magical' events

The simple secret behind creating 'magical' events

APAC industry leaders share some of the best and most memorable moments they have created at events.

In pictures: C&IT Incentives Retreat 2019

In pictures: C&IT Incentives Retreat 2019

Event planners, venues and destinations joined C&IT for two-days of activities, sessions and meetings at Chewton Glen Hotel & Spa.

Top 3 reasons corporates work with agencies

Top 3 reasons corporates work with agencies

From finding specialist skills to gaining new perspectives, corporate event planners share the top reasons they work with agencies.

Dear C&IT: 'We all need to cut down on food waste'

Dear C&IT: 'We all need to cut down on food waste'

Julia Charles Event Management managing director says planners need to do more to fight food waste at events.

Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

LATEST JOBS