Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Events advertising registered solid budget growth during the second quarter, extending the increase which has been recorded in recent quarters.

The net balance of marketing executives recording growth in events budgets increased from +3.4% to +4.8% in the second quarter, according to the quarterly IPA Bellwether report.

Aside from main media and internet marketing, events was the only other Bellwether category to expand during Q2. Overall growth in the first quarter proved to be temporary as no change was registered in marketing budgets in Q2. 

Paul Bainsfair, IPA director general, said: "Until a clearer political and economic path is outlined, the vast majority of companies are locked in stasis. 

"It is reassuring to see, however, that some companies are revising up their investment in main media advertising; this is where they will build the longer term growth of their brands, which is crucial to weathering these tougher times."

The report cites rising political and economic uncertainty as a key factor generating caution among businesses. With the possibility of the UK economy contracting in the second quarter, businesses are looking to contain costs and shield against challenging demand conditions.

Amid ongoing Brexit uncertainty, Bellwether expects only a 1.1% annual increase in advertising spend over the year as a whole. 

For more features and breaking news sign up to C&IT Magazine's daily Newstracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Global travel trends revealed in Amex 2020 hotel predictions

Global travel trends revealed in Amex 2020 hotel predictions

Prices in 150 key cities facing travel buyers when budgeting for MICE programs, according to Amex GBT.

Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

Northern Irish treasures: The best hotels, venues and activities

Northern Irish treasures: The best hotels, venues and activities

From bustling Belfast to the rugged shores of Ballintoy, Northern Ireland is full of iconic delights.

How mental health first aiders can spot workplace exhaustion

How mental health first aiders can spot workplace exhaustion

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

Why China has become one of ICCA's top 10 destinations for meetings

Why China has become one of ICCA's top 10 destinations for meetings

Ahead of IBTM China, ICCA's Noor Ahmad Hamid says that the Chinese MICE industry is booming.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

LATEST JOBS