Personalisation: The art of audience immersion and engagement

BMJ head of events Holly Clark says personalisation is increasingly central in the design and creation of events.

BMJ's head of events Holly Clark offers her views on personalisation - the art of producing an environment in which audiences are immersed. It creates real engagement between people in the environment and event stakeholders, she says. 

"Personalisation is becoming increasingly central in the design and creation of our events," says Clark.

"All of us are accustomed to experiencing personalised journeys in many aspects of our life, including recommended grocery items when shopping online, tailored advertising on social media, suggested playlists and song choices on Spotify or shows on Netflix. 

"This expectation filters through to events and is a key part of what an event organiser should be thinking about when designing the programme and delegate experience on site. 

"With time and budget barriers to attending events becoming more common, providing an event that it really tailored to an individual's objectives helps influence their purchasing decision. 

"Allowing delegates to then feed into the design and content of a programme and sessions increases buy-in and engagement before and during their time at our events.

"Technology can play a central role in enabling event planners to achieve personalisation, exceed delegate expectations and ensure they leave with lasting memories. I look forward to discussing all of this with delegates at the C&IT Surgery next week." 

Holly Clark is one of the speakers at the inaugural C&IT Surgery. It is a one-day event in London that has called in some of the industry’s finest event 'surgeons' to provide swift and effective treatments to cure your event headaches once and for all.

Join fellow event organisers from top brands and agencies such as Walgreens Boots Alliance, CWT Meetings & Events and Shelton Fleming for an interactive day filled with a lively panel and intimate clinics where you’ll examine topics such as:

  • The invisible workload - putting an event together can involve many thankless tasks, so how can event organisers get the recognition they deserve? 
  • How technology can help sustainability - turning around the wasteful stigma associated with the events industry and how new technology can aid the transition.
  • Event marketing - understanding the value of events in the marketing mix and utilising the best platforms and technology to help with campaigns. 
  • The experience economy - once you get attendees through the door – what happens next? How do you ensure their experience of your event keeps them coming back for more?

Find out more about the C&IT surgery, in partnership with Cvent, and apply for your place here. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

LATEST JOBS