Experiential agency Set Creative has hired Nick Tether as business development director.
He joins from Exterion Media where he was responsible for launching its experiential business unit, Exterion Live.
As business development director, Tether will be working closely with the global leadership team in the UK and North America on the agency’s strategic work with clients.
He will focus on developing Set’s client base across sectors including telecoms, travel, FMCG and finance. Tether will also spearhead the agency’s marketing initiatives - including a recent research project that illustrated the power of brand experience.
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