Fastest growing European destinations revealed by ETC report

European Travel Commission finds UK is the only country with a decrease in arrivals during 2018.

Istanbul, capital of Turkey
Istanbul, capital of Turkey

Turkey was the European country with the highest rate of growth for international visitors in 2018, increasing 21.8% year-on-year, according to the European Travel Commission’s (ETC) quarterly report for Q1 2019.

Overall growth in international arrivals to Europe was 6% in 2018, although this is predicted to fall slightly to 3.5% for 2019.

All but one of the 34 reporting destinations had more arrivals and/or overnight stays compared to a year ago, except the UK, which experienced a 4% decline.  

"It looks likely that there will be a lengthy delay to the UK’s departure from the EU, probably until at least the end of 2019, in an attempt to ensure that Brexit is ‘orderly’," said the ETC report.

"This will delay the anticipated recovery in the value of sterling and prolong the drag from uncertainty on business investment. While OE still expect GDP growth of 1.4% this year, its forecast for 2020 has been revised down to 1.8% from 2.0% last month."

After Turkey, Serbia and Malta had the next highest growth in arrivals with both increasing by just over 14% for 2018.

"While 2018 was a record year for Malta, it faces renewed competition from destinations such as Turkey and Egypt, which may have been considered somewhat unsafe in recent years, but for which perceptions are now improving."

Montenegro also demonstrated impressive growth in arrivals for 2018 with an increase over the year of 13.7%. The ETC report suggested that developments such as the Porto Montenegro project, which has converted a former shipyard into a luxury yachting destination, could see this growth continue into 2019.  

"Emerging destinations are increasingly portraying themselves as exciting and immersive alternatives to congested areas," added the report.  

You can find the full ETC report here.


For more features and breaking news sign up to C&IT Magazine's daily Newstracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

A-List 2019: Michael Charles, creative director, Julia Charles Event Management.

Why an acquisition is a bit like a first date

Why an acquisition is a bit like a first date

Co-founder of FIRST, Mark Riches, explained why not all M&A activity is a success at the C&IT Breakfast Briefing.

C&IT Wellness Report hub is now live

C&IT Wellness Report hub is now live

Subscribers can read the entire report online now, which has been created in partnership with Stress Matters.

Dublin: A serious place to do business and a great place to relax

Accessibility, good value for money, excellent service, top-notch hotels and venues, history and culture and quality food are all key factors for event planners when deciding on where to host their event. And Dublin is a destination that ticks not just one or two, but all of those boxes and more.

Who are the fastest growing event agencies?

Who are the fastest growing event agencies?

Based on our annual Top 50 of UK agencies, we've crunched the numbers to see whose event-based turnover is growing rapidly.

'Young people bring new energy and thinking, and are in touch with what's going on'

'Young people bring new energy and thinking, and are in touch with what's going on'

A-List 2019: Steve Catling is the director of Hippo Events.

Strata appoints client services director and head of incentives

Strata appoints client services director and head of incentives

Agency makes three further hires including a junior designer, event operator and warehouse manager.

New business development director for Set Creative

New business development director for Set Creative

Nick Tether joins the agency from Exterion Media and will focus on growing the business.

Download the full State of the Industry: Corporate Report

Download the full State of the Industry: Corporate Report

Topics from the 2018 report include how events budgets are changing and what corporates want from event agencies.

LATEST JOBS