FIRST has named Tamsyn Barker as regional director for Asia Pacific (APAC). In this new role Barker will oversee APAC operations and clients, reporting to Maureen Ryan Fable, CEO-Group and CEO-Americas of FIRST.
She will oversee growth in APAC and provide regional direction for FIRST, in conjunction with the global executive team, to establish strategic policies and procedures for local operations.
"The potential for FIRST growth in APAC is tremendous and very exciting," said Ryan Fable.
"This new role is pivotal for our global business and Tamsyn has the right combination of creative and management talents. Her wealth of experience, coupled with her personal qualities and network, make us confident that she’s perfect to lead our team in APAC," she added
Barker commented: "APAC is a unique market, and the opportunity to build FIRST brand awareness from Singapore to Japan to Hong Kong, is an exciting challenge. I’ve lived in Singapore for 14 years, and have innate knowledge of APAC and the nuances and needs of clients in the region.
"Recent key projects awarded to FIRST in APAC and globally will put us on the map and grow the FIRST reputation throughout the region."
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