In pictures: Great Agency Bake Off 2019

Excel London hosted the annual GABO event, putting agencies baking skills to the test.

of

The Great Agency Bake Off 2019 kicked off at Excel London yesterday with agencies put through the ringer by a number of baking challenges.

The day kicked off with an introduction to the test kitchens, as contestants scoped out their workspace for the day. Keen bakers scrambled for ingredients after the starting call was given, with the first order of the day being a simple Victoria sponge.

Temperatures were rising and competition was stiff, with contestants pulling out all the stops to show off their creative flair. Cakes were dusted with logos and decorated with buttercream, in a show of both imagination and agency allegience.

After a quick coffee break to boost energy levels, plus a taste of the sponges, challenge number two commenced. Agencies were tasked with making macarons from scratch – no mean feat!

The spoils of the day were presented to judges, with The Live Group being crowned the GABO19 winners and scooping the coveted trophy. Even the runners up received a commiseration prize, with everyone sent on their way with a commemorative apron and wooden spoon... and their bakes of course.

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Dear C&IT: B2B events should be fun too

Dear C&IT: B2B events should be fun too

Rasha El-Shirbini from The fresh Group says whether it's consumer or B2B, think of delegates as humans first.

BCD M&E appoints chief operating officer

BCD M&E appoints chief operating officer

New COO will manage leaders from five regions, as the agency continues its global growth plan.

Is the cost of a venue the most important factor for corporate event planners?

Is the cost of a venue the most important factor for corporate event planners?

A panel at C&T’s Corporate Forum discusses what really matters when planners and suppliers work together.

Deadline for C&IT incentives survey this Friday

Deadline for C&IT incentives survey this Friday

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

What you need to know about the Coronavirus threat

What you need to know about the Coronavirus threat

Risk intelligence company assesses the response to the outbreak and its impact on travel.

Why delegates on a tropical incentive were happy to clean the beach

Why delegates on a tropical incentive were happy to clean the beach

Dell Technologies' StaceyLynn Hoaglan explains how the company is tackling its sustainability challenges.

Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Crisis planning: 'As an industry we are falling behind'

Crisis planning: 'As an industry we are falling behind'

Dale Parmenter, group CEO at DRPG, says event planners must take more responsibility for learning how to protect their delegates.

LATEST JOBS