The Great Agency Bake Off 2019 kicked off at Excel London yesterday with agencies put through the ringer by a number of baking challenges.
The day kicked off with an introduction to the test kitchens, as contestants scoped out their workspace for the day. Keen bakers scrambled for ingredients after the starting call was given, with the first order of the day being a simple Victoria sponge.
Temperatures were rising and competition was stiff, with contestants pulling out all the stops to show off their creative flair. Cakes were dusted with logos and decorated with buttercream, in a show of both imagination and agency allegience.
After a quick coffee break to boost energy levels, plus a taste of the sponges, challenge number two commenced. Agencies were tasked with making macarons from scratch – no mean feat!
The spoils of the day were presented to judges, with The Live Group being crowned the GABO19 winners and scooping the coveted trophy. Even the runners up received a commiseration prize, with everyone sent on their way with a commemorative apron and wooden spoon... and their bakes of course.
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