New MD for Broadsword

Anna Green is the new managing director at Broadsword Event House, having first joined agency in 2014.

Anna Green has become the new managing director of agency Broadsword Event House.

Green first joined Broadsword in 2014 as marketing director, coming from a grounding in technical theatre and stage management. She is

"One of my fellow directors describes me as the beating heart of Broadsword and in a practical sense I think I do keep things flowing and moving," said Green. "But I also think it has been my ability to build bridges and be a conduit between my colleagues that has led me to be managing director."

The Beckenham-based agency works on a wide range of corporate events in the UK and overseas.

Green added: "It’s the the people that make Broadsword special. There is a deep respect for hard work. Event production is physically and mentally demanding but we’ve been involved in some really special shows with important messages."

Speaking about International Women’s Day (Friday 8 March), Green said: "I’m a huge advocate of the working mum, of how much can be achieved once you have children and how being a parent enriches the contribution you make to your work.

"But I think shared parental responsibility has a long way to go, particularly in how comfortable men feel when talking to their employers about flexibility.

"I’d love to inspire other women and men to recognise the innate qualities that women bring to a business setting. Caring deeply about the work we do, our colleagues and our customers, and learning how to show we care, is a quality that is often attributed to the public sector, but I believe that this is vital everywhere."

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