IN PERSON: John Hooker, director of event management, BI

These are interesting times at BI, and director of event management John Hooker is right in the thick of things. Formerly TMO, the marketing and event management agency has just rebranded following its acquisition by Minneapolis-based Schoeneckers (which trades as BI) last year - a move that positions the company in the international arena. As Hooker points out: "our name is just BI, not BI UK or Europe, - and the philosophy seems to have its benefits. "It means we can call on the entire sales force and use that resource to service the needs of our clients in a global context, he notes.

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