The initiative aims to drive awareness of the product and maintain a solid customer base in the face of the country's future uncertainty.
Its members include Harare Conference Centre, DMC Green Route and Meikles Africa Hotels.
Meikles Africa Hotels regional commercial director Glenn Stutchbury said the group aims to show buyers that the city is still in tune with their needs. "Groups might not come now, but what about next year? We want to show we are still here and still positive, he said.
The consortium will be exhibiting at trade shows including WTM.