The programme began with a morning flight out of Stansted to Nice, followed by a coach transfer to Saint Laurent du Var where a boat was waiting to transfer the group to the Island of Sainte Marguerite. After lunch, participants were armed with video cameras and divided into teams to produce suitably Gallic scenarios, such as a French Love Story, or The Man in the Iron Mask. Filming over, delegates left for one of their six hotels, which included such five-star properties as the Carlton and the Martinez, before heading out to dinner at the Villa Eilen Roc in Antibes, a 19th century mansion with extensive gardens.
The second day saw the group take part in a workshop at the Juan Les Pins congress centre attended by 46 exhibitors including DMCs, hotels and destinations. That evening, back in Cannes, a gala dinner was held on the roof terrace of the Palais des Festivals, featuring a screening of the previous day's videos, an Oscars-style ceremony, and a fireworks display over the harbour. A tour of the convention centre in Cannes and lunch at the town's former casino, the Palm Beach, rounded off the itinerary the next day.
McGarvey Russell account executive Gavin Phipps said: "The whole trip ran smoothly and is a great testament to the high-quality service provided by all the French partners involved in this programme."