BCD Meetings & Events reveals 'unprecedented' growth

Agency releases a statement on its record year that rounds off a three-year strategic growth plan.

Image: instagram.com/bcdmeetingsandevents
Image: instagram.com/bcdmeetingsandevents

BCD Meetings & Events has witnessed "unprecedented" growth in the last three years with a 141% increase in total sales, according to a statement from the agency.

A spokesperson could not provide further details on sales figures when asked by C&IT but said there had been a 117% increase in employees, and 218% increase in its "global footprint".

BCD was fifth in the C&IT Top 50 UK event agencies of 2018 with 350 staff, an annual overall turnover of £32.4m and a UK pre-tax profit of £4.5m for the financial year to December 2017.

BCD M&E’s global president Scott Graf said: "In 2016 we launched our first strategic growth plan with the clear intention of tripling our profit, expanding our global footprint in EMEA, LATAM and APAC and answering the ever-evolving needs of our customers through new and innovative offerings."

"I am happy to report we exceeded expectations in every area, culminating with a record year in 2018."

In the last three years, the agency has completed four dedicated meetings and events acquisitions. The acquisitions were Universal Meetings Management (US), Plan 365 (US), Zibrant (UK) and Grass Roots Meetings & Events (EMEA).

The increase in global footprint saw acquisitions in China, Colombia, Poland, Hong Kong, Germany, Switzerland, Norway and Sweden.

There was also an expansion into sports hospitality, travel and entertainment with the launch of BCD Sports.

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