Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

Around one in seven event attendees have met a significant other at a B2B event, according to a new report being released next week called ‘Inside of the Mind of an Attendee’.

The research has been commissioned by Cvent and conducted by Edelman Intelligence, capturing responses from 3,000 event attendees (1,000 UK, 1,000 German and 1,000 US attendees) who had attended at least one B2B event in the past six months.

While plenty have found a special someone at a business event, more than a third of respondents have also met someone they wanted to avoid the next time they attended.

Around 60% have made friends at business events, 54% have socialised late into the night with other attendees and 18% have ‘missed an early morning session because you were out too late socialising with other attendees the night before’.  

These statistics are part of a much broader report about attendee expectations and preferences for the overall event experience. This includes the impact that networking opportunities have on personal and professional lives.

For example, nearly three quarters (74%) of UK attendees believe ‘networking with other attendees is a key part of the professional event experience. And 16% of attendees have got a new job because of a connection made at a professional event.

"Far too many organisers and marketers make presumptions about what they think a delegate wants to see and do at an event," says Judy Elvey, senior marketing manager for Cvent Europe.

"If we instead get inside their mindset and deliver an experience based on their needs, attendee satisfaction goes up and event success follows suit. Based on the research, it is also clear that event organisers need to be further facilitating, and in some cases improving, networking opportunities to ensure all delegates are getting maximum face-time and can make more valuable connections while onsite.

"At the same time, organisers should not lose sight of making sure events are engaging and memorable. Making a lasting impact means attendees are not only more likely to talk about their experience, but to also attend future events.  

"Who knows, apart from sealing a business deal at an event, they may even find themselves getting a betrothal!"

The full report, Inside of the Mind of an Attendee, will be released on 27 February.

 

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Winners of Best Places to Work 2019 revealed

Winners of Best Places to Work 2019 revealed

Best Places to Work award winners and top 20 agencies announced at C&IT Summit drinks reception in central London.

The Hague: A global innovation and events hub

Driving innovation is a key theme for many business events and conferences, and brands looking for a destination with an open-minded and entrepreneurial spirit to amplify that message should head to The Hague.

'The industry is so wasteful, it's a shame'

'The industry is so wasteful, it's a shame'

A-List 2019: Smyle's production manager Nick Thomas.

48 hours in... Wales

48 hours in... Wales

Two days of meetings and activities in wonderful Wales, from Chateau Rhianfa to gorge-walking.

TfL appoints WRG to run events on London's Car Free Day

TfL appoints WRG to run events on London's Car Free Day

Agency will manage creative programming of day in September and provide full event management support.

'Surround yourself with collaborative and 'can-do' people you can rely on'

'Surround yourself with collaborative and 'can-do' people you can rely on'

A-List 2019: Adam Stanley, commercial director at Event Concept.

Why the future of events is sustainable

Why the future of events is sustainable

Producing sustainable events gives you a competitive advantage, says Matthias Schultze of the German Convention Bureau.

Increasing calls for businesses like Airbnb to be better regulated

Increasing calls for businesses like Airbnb to be better regulated

With expansion into events, sharing economy businesses should be regulated in same way as rest of travel industry, says UKinbound.

Judges announced for 2019 C&IT Awards

Judges announced for 2019 C&IT Awards

This year's awards in partnership with Business Events Australia will return to the Hilton on Park Lane.

Corporate Travel Management Europe hires director of client services

Corporate Travel Management Europe hires director of client services

David Di Feliciantonio moves from Flight Centre to a new role with CTM Europe managing business growth and development.

LATEST JOBS