American videogames maker Epic Games is taking legal action against Spalding-based Exciting Events Ltd after an event based on its popular game Fortnite.
Around 2,800 adults and children attended Fortnite Live Norwich, which attracted widespread criticism for "hour-long queues and ‘rubbish’ activities at the event," the Norwich Evening News reported.
Some disgruntled customers even compared Fortnite Live Norwich to the infamous Fyre Festival in Facebook comments on a page for the event, which has since been deactivated.
A spokesperson for Epic Games said: "Epic Games was not in any way associated with the event that took place in Norwich and we’ve issued a claim against the organisers in the high court of London.
"The quality of our player experience is incredibly important to us, whether it’s inside the game or at official public events like last year’s Fortnite Pro-Am."
Tickets for the event cost £13.95, but on arrival attendees were asked to pay for a £20 wristband to take part in special activities such as laser tag and archery.
Justine Petersen, who queued for 90 minutes to get in with her husband and her nine-year-old son, told the BBC that it was "like the episode of Father Ted when the fair comes to Craggy Island".
The owner of Exciting Events, Shaun Lord, has issued a statement cancelling two further Fortnite Live Events and saying the company has "ceased trading," reports The Eastern Daily Press.
C&IT has attempted to contact Shaun Lord and Exciting Events for comment.
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