London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

London venues hosted 37% more events in 2018 than the previous year, according to statistics released by Unique Venues of London.

The 80 plus member venues of the organisation hosted 44,500 events last year and a quarter of those added new event spaces, including outdoor spaces, additional galleries and extensive refurbishments to existing spaces.

Video conferencing requests also rose significantly in 2018 to 57%, versus 24% in the previous year, suggesting an increasing trend for delegates to be brought into meetings by video, rather than attending in person.

There was also an increase in requests for the latest video technology, such as 4K ultra high-definition video, LED and interactive video walls.

"We predict that 2019 will bring more demand for technological capabilities within venues, as well as a continued increase in event spaces on offer to clients," said Lisa Hatswell, Unique Venues of London’s managing director.

And there was a shift in social media preference in  2018, as the venues’ preferred platform switched from Twitter in 2017 to Instagram in 2018, reflecting a consumer preference towards the platform and the venue's own access to attractive event photography.

The outlook for 2019 is positive with 72% of member venues generally optimistic about the business outlook for the year ahead and 61% predicting revenue increases.

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