Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

Premier Events' homepage
Premier Events' homepage

Premier Events has acquired fellow Leicester-based events agency Collective Minds.

The purchase of Collective Minds forms part of Premier’s ambitious growth strategy, with plans to reach a £5m turnover in the next three years and to employ a team of 50 full time staff.

Collective has many luxury brands among its past and present clients, including: Ferrari, Watches of Switzerland, Mappin & Webb, Michael Kors, Caterpillar, H.R. Owen, Dick Lovett, Jardine Motor Group and L’Oreal.

Ben McCarthy, Premier’s MD, said: "We have been actively looking to increase our portfolio of event management clients, so when Collective Minds was placed for sale, we jumped at the opportunity.

"Having supported the company with the vast majority of their events historically, and with our expansion into event management over the last few years, the acquisition made perfect sense."

Tom Goodwin of Collective Minds, added: "I have worked closely and built a strong relationship with Ben and Claire McCarthy [event director] from Premier. They will personally be looking after the Collective Minds client base, to ensure a smooth transition over to Premier UK Events."

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