New CEO and finance director for Smyle

Agency has recruited a new CEO and group finance director after recent accolades.

Smyle has recruited a new CEO, Keith O’Loughlin, who stepped down as Group CEO of TRO in 2017. O’Loughlin will lead agency Smyle Creative, guided by co-founder Rick Stainton who becomes group executive director overseeing the wider Smyle Group’s growth, focusing on acquisitions, strategic partnerships and client development.

To further develop the board, David Dewhurst, previously FD at Next Fifteen Communications, also joins as Smyle’s finance director.

Stainton said: "2018 was an incredible year for us, and this latest accolade in The Sunday Times HSBC International Track 200 demonstrates our broadening international delivery and more global client relationships.

"We need the best talent with exceptional experience to continue to develop our business and realise our potential, hence I am so excited to announce Keith and David as a very significant boost to our leadership team.

"This now allows me more time to evolve my role in executing the wider group's strategy, which I have been wanting to dedicate more focus on for some time."

O’Loughlin added: "It is a privilege to be called upon to lead Smyle through the next chapter of growth, building on the firm foundation of industry-leading talent, in an environment that knows the power of great ideas with a world-class client roster and a rich trophy cabinet of awards.  

"We live in a fast-changing world in which it is imperative that agencies adapt to be relevant to meet client needs now and in the future – it is an exciting time for all of us at Smyle and the group."

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Listen to C&IT's new podcast RSVP

Listen to C&IT's new podcast RSVP

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.

One day left to enter the C&IT Awards Americas

One day left to enter the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

5 ways events are adapting to coronavirus restrictions

5 ways events are adapting to coronavirus restrictions

Marketing budgets remain intact for 75% of companies, finds research by event agency Pico.

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

DRPG, TBA and Outdoor Places Unusual Spaces among the companies running creative services for the international event.