Work is to start in February on the major venue Exhibition - set to open at Westfield London at the end of 2019, Unibail-Rodamco-Westfield and Broadwick Venues announced.
The partnership will head up a project that will bring the Grade-II listed Dimco building into public use for the first time.
The venue is named after its location in White City, west London, close to the site of the Franco British Exhibition of 1908. It will repurpose a striking Victorian structure completed in 1899 and originally built as an electricity generating station for London Underground.
Exhibition will be able to host live music events, brand experiences, product launches, exhibitions, conferences, award ceremonies and community events.
Bradley Thompson, MD of Broadwick Live & Venues, says: "It will attract and serve not only the local community, but the ever-increasing number of people who rightly view White City as one of the most exciting growth places in the capital."
Over two floors, the 3,150sqm venue will be able to host 3,000 standing, will have multiple rooms, formats and configurations as well as a number of adaptable relaxation areas and onsite food and drinks vendors.
Michel Dessolain, COO Europe for Unibail-Rodamco-Westfield, adds: "Unibail-Rodamco-Westfield creates unique and innovative destinations globally where our customers can shop, dine, be entertained and connect.
"Our partnership with Broadwick Venues, one of the biggest players in the events industry in the UK, and through the support of London Borough of Hammersmith & Fulham, will deliver an amazing new entertainment experience and will be a leading new events venue in London."
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