Fyre Festival pitch deck leaked

The original pitch deck used by the organisers of the ill-fated Fyre Festival has been leaked online and makes an interesting read.

Fyre: The Greatest Party That Never Happened is the Netflix documentary that has event professionals breaking out in cold sweats on watching, because of the sheer levels of ineptitude displayed by the chief organiser Billy McFarland (who is now serving a prison sentence). 

Now the pitch deck used by the organisers has appeared online and it’s a masterclass in using a lot of words to say very little.

Gems such as "Fyre has a unique goal and inspiration: the exploration of the uncharted, inspired by and referencing the five elements of the earth" are supposed to help potential investors decide whether to part with large sums of cash to become a sponsor.

And "Fyre Festival leverages our global access to talent and our understanding of the millennial demographic to create the cultural experience of the decade". It was certainly memorable for the attendees that did arrive to find an incomplete festival site covered in hurricane shelters when they were expecting slightly more glamorous accommodation.  

Within the document are four pages-worth of the social media ‘influencers’ said to be ambassadors for the festival, known as ‘Fyre Starters’. As the documentary pointed out, all of these people had been paid significant sums of money to post news about the festival on their social media feeds.

Have a look for yourself below:

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.