New client win for Top Banana

Furniture retailer DFS appoints agency to work on its events and internal communications throughout 2019.

Top Banana has won a contract with furniture retalier DFS.

The agency was first hired to lead an internal communications project as well as DFS's annual conference for 450 of the businesses store managers and leaders in 2018. Top Banana will now continue to work with DFS into 2019 and host its annual conference again.

The team at Top Banana have been working closely with the retailer, taking on a strategic and creative role in helping develop a new internal communications brand and message. The aim of the project was to unite DFS plc’s four brands; DFS, Sofology, Dwell and Sofa Workshop with a new, all-encompassing group communications campaign as part of the business’s strategic move forward as a group structure.

Martin Clark, organisation development director, said: "It has been fantastic working with the Top Banana team over the last 12 months on our ‘GreatTogether’ project. They have worked hard to really understand who we are and where we want to be as a business that they now feel like an extension of our team.

"The work they have done on helping create and communicate our new group values and comms strategy has been a great first step in defining who we are as a business and how we communicate internally across the group," he added.

Richard Bridge, founder and CEO of Top Banana, added: "Welcoming DFS to the Top Banana client family was a great win for the business in 2018 and we’re looking forward to building on our relationship in 2019. They’re going through an exciting time of change and growth and we aim to support them in every way we can."

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Charlotte Flach recommends

7 lessons from... Fyre Festival

Read more
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS