INVNT has launched a brand new creative content agency called HEVE.
The mission of HEVE (pronounced ‘heavy’) is to "provide content which is data-fuelled and designed to deliver higher levels of engagement and value for its partners."
Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVE as CEO.
Hercik was the former chief creative officer and co-founder of Meredith-owned branded content shop, The Foundry.
"I’ve spent my career dreaming up and delivering big, bold, emotional stories that channel the DNA of brands," said Hercik. "Now, in partnership with INVNT, HEVE will combine that hard-hitting creative work with the latest in predictive analytics, enabling us to efficiently and effectively deliver the right message to the right audience."
Scott Cullather, CEO of INVNT said: "While HEVE will grow independently, it is structured to both complement and enhance our overall offering for clients."
"HEVE creates experiences that engage people in their home, in the palm of their hand, in that intimate space that is all about personal choices."
Paul Blurton, chief creative officer at INVNT, explained further: "Chris is a legit creative heavyweight, who only surrounds himself with other heavy-hitters. So, we’re confident that HEVE will create and deliver brand stories that land with a thump, that carry real weight."
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