Number of summer events in the capital expected to rise this year

Venue Search London reveals its summer trends for 2019, including more informal events with lower budgets per head.

Venue Search London has revealed the results of its 2019 London Summer Event Survey.

Indicating a buoyant market for internal summer parties and events in the capital, the survey highlights a positive outlook for London’s summer events market.

Some 31% of respondents said they were anticipating an increase in budget per guest with 66% of companies planning to stage a 2019 event.

The results show a shift towards summer celebrations due to their non-denominational nature and more casual format, the survey said.

The research also found that 59% of events have budgets under £80 (plus VAT) per guest. Budgets per head have decreased in line with the more informal style, however demand is on the rise.

Due to the reduced price structure of premium casual events, organisations are maximising their budgets and hosting multiple events for staff in order to support their employee engagement strategies and retain talent.

Stand out venues are still the order of the day with destination restaurants or London landmarks being the locations of choice.

The survey revealed hat this comes from guests’ desire for hotspots which provide the ultimate backdrop for social media as well as the need for brands to activate online.

Kimberleigh Lloyd, sales director at Venue Search London said: "Our research shows a really positive outlook for London’s summer events market in 2019 and with such a varied range of fantastic venues, it’s no surprise."

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