Event planners driven by 'adventure' report reveals

Of 4,000 event professionals that were surveyed, most say they are driven by a sense of adventure new Cvent research reports.

A research project coordinated by tech giant Cvent has identified common event ‘planner personality traits’ and aims to offer event professionals strategies to capitalise on their strengths.

The findings come from the company’s Planner Personality survey, which highlights six core personality drivers that are most common among event planners.

As well as a sense of adventure, energy, adaptability and an appetite for risk were highlighted as key strengths, while unpredictability, being plan-averse and feeling overwhelmed were revealed as key weaknesses.

Cvent chief marketing officer Patrick Smith said: "Event planners spend so much of their time gathering data about their events and attendees, but rarely spend time analysing themselves.

"We preach the importance of data collection to make decisions and draw conclusions, but often overlook trying to understand what drives us as individuals."

The results highlight the strengths and weaknesses of six key core planner personality "drivers" as:

  • Contribution: The giver, with a focus on helping, giving to, and supporting others
  • Connection: The friend. Characterised by a strong feeling of closeness or union with someone or something
  • Significance: The star. These people feel unique, of value, important, special or needed, and are independent
  • Growth: The learner. Driven by a need for an expansion of capacity, capability or understanding
  • Certainty: The planner. Known for their reliability and organisation skills, these people always have a vision and a plan
  • Variety: The idea factory. These individuals are okay with the unknown, like change and new stimuli, and seek adventure

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