Adele Matthews is head of sports events at ATPI UK.
The pressure of organising international tournaments and memorable events places an understandable but unavoidable strain on the resources of sports federations.
Their attention is demanded by logistics and processes that are not always their expertise and nuanced but important aspects of safety and security can be overlooked and consequently compromised.
Consultancy regarding the safety, security and duty of care measures are so important in ensuring successful team travel.
By using data analytics, booking and fare brokerage tools, you can streamline everything from athlete registration, payments, and ticketing to event partnerships and sponsors. All of which are vital if sports federations are to successfully leverage the revenue opportunities that staging tournaments can provide.
Furthermore, sports federations shoulder the responsibility for the duty of care of athletes and support staff. However, safety and security issues are by their nature commonly difficult to forecast ahead of time, so keeping travellers and organisations well-informed is a real priority.
It’s helpful to have access to data and technology that provides information on all travellers’ whereabouts should an incident ever occur. Such as real-time traveller tracking tools, message alerts, and a full service out of hours team.
By providing transparent travel spend information, a travel management company can also help sports federations become more commercially-savvy.
Having full visibility of spend allows them to manage and amend travel policies, gain control, and predict future savings.
Whether it’s monitoring the safety and security of athletes or calculating staff expenses, working with an agency can optimise sports federation events and tournaments in a number of ways.
In the same way that athletes and their support staff diligently train and prepare in order to deliver a winning performance, a sports federation can apply the same approach to their team’s travel by working with an agency or TMC. That way they can remain focused on what really matters.
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