Event agencies Crown and Communique have announced they are to merge.
The companies have a portfolio of high profile clients and events, spanning consumer and corporate events and experiences.
The new company is called Strata Creative Communications Ltd, and employs 60 people from its two offices in Covent Garden, London and Brackley, Northamptonshire.
The newly-formed agency hopes to draw on the strategic, creative and production skills of Crown alongside Communique’s experiential capability and operational facilities.
Simon Hambley, previously board director of Crown, takes on the new role of chief executive officer of Strata, effective immediately.
Hambley said: "We will broaden our offering across the board. We’ll have a stronger, collective strategic planning and creative offer; we increase our operational capabilities while being more competitive on costs and benefitting from overall efficiencies. On every front we shall increase our competitive edge.
"In many cases, when two companies come together ‘rationalisation’ occurs as a result. We don’t see that happening in this case. In fact, it’s completely the opposite. We will continue to invest in bringing new talent into the company to fulfil the work we have in front of us."
Ewan Hurford-Jones, previously managing director of Communique takes on the new role of chief operating officer of Strata, effective immediately.
Hurford-Jones said: "While the name Strata is new, proven collaboration between Crown and Communique is not. We have worked successfully together with a range of clients for a number of years now. What started as a mutually beneficial partnership has continued to see us working closer and closer. We share the same cultural styles, ambition and outlook.
"We have already demonstrated that we are more competitive together with our work with HS2 and Allergan. The new company brings the best of both together in order to achieve even more. We see exciting times ahead."
Current managing director of Crown, Nicky Havelaar, will be stepping down from the business.
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