In a first for Scandinavia, Gothenburg will welcome delegates to the AWC at the Swedish Exhibition & Congress Centre (SECC) on 7 – 9 April 2019.
The city council assigned its destination marketing to Göteborg & Co in a bid to attract scientific congresses, by working in collaboration with industry and academia.
Eva Flyborg, representing the Gothenburg city council, said: "The meetings industry is of vital importance for the city.
"It brings talent and decision makers to the city but also contributes to national and international collaboration by bringing academia and the business community together."
The city has found success in finding new ways of providing services and in building strong relationships with planners.
"Gothenburg is a rising star, but still less known than our competitors," added Annika Hallman, director of Gothenburg Convention Bureau at Göteborg & Co.
"That is why we must show ourselves to the meetings world and attracting Associations World Congress is a key step in that direction."
For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.
Have you registered with us yet?
Register now to enjoy more articles
and free email bulletins.