Smart Live appoints business development director

Jennifer O'Higgins joins in newly created role as part of ambitious growth plans for the agency.

Jennifer O’Higgins joins Smart Live as business development director. Previously she worked at Chelsea Football Club for five years, most recently holding the position of senior business development manager.

Commenting on the appointment Phoebe Cherry, managing director of Smart Live, said: "We’re delighted to welcome Jennifer to the Smart Live team. She joins us at a very exciting time as we embark upon ambitious growth plans. I’m looking forward to working closely together as we put her expertise and connections to excellent use and ensure we’re in the best possible position for 2019 and beyond."

O’Higgins added: "I’m very excited to join the team at Smart Live. They have an excellent reputation for delivering first class events and I’ve long held them in high esteem. It’s a fantastic opportunity for me to work with a truly creative and innovative team as we deliver against the wider business strategy and leverage the team’s talent and expertise to extend our proposition into new revenue streams."

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

The diversity debate is about more than gender

The diversity debate is about more than gender

The industry faces challenges representing people from low income backgrounds, argues TCEG's Russ Lidstone.

The growing importance of face-to-face marketing

The growing importance of face-to-face marketing

Keith Austin, CEO and founder of Event Marketing Solutions, believes roadshows are more important than ever.

Cost savings are damaging to business traveller wellbeing, report finds

Cost savings are damaging to business traveller wellbeing, report finds

Research by Capita Travel & Events suggests many organisations are still failing to limit the impact of regular travel on employee health.

LATEST JOBS