Jennifer O’Higgins joins Smart Live as business development director. Previously she worked at Chelsea Football Club for five years, most recently holding the position of senior business development manager.
Commenting on the appointment Phoebe Cherry, managing director of Smart Live, said: "We’re delighted to welcome Jennifer to the Smart Live team. She joins us at a very exciting time as we embark upon ambitious growth plans. I’m looking forward to working closely together as we put her expertise and connections to excellent use and ensure we’re in the best possible position for 2019 and beyond."
O’Higgins added: "I’m very excited to join the team at Smart Live. They have an excellent reputation for delivering first class events and I’ve long held them in high esteem. It’s a fantastic opportunity for me to work with a truly creative and innovative team as we deliver against the wider business strategy and leverage the team’s talent and expertise to extend our proposition into new revenue streams."
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