Audi UK awards Rapiergroup three-year contract

Agency will deliver two prestigious training programmes for the car company's UK market.

Audi UK has awarded Rapiergroup a three year contract to deliver its Central Launch Training (CLT) and Central Technology Training (CTT) programme for the UK market for the from 2019-21.

Audi Central Launch and Technology Training is a prestigious Audi UK training programme held at the purpose built Audi training facilities in Munich, two to three times a year across one week for over 570 delegates.

Rapiergroup’s responsibilities include designing and managing a website and mobile app for registration, co-ordinating all registration and completion of mandatory pre-event web based training, planning regional and chartered flights; as well as producing the communication content; magazine and cascade tool.

In addition the team has also provided on the ground support in Germany for breathalysing delegates, managing behaviour, crisis management and overseeing all group movements to ensure the Audi brand values are maintained for the duration of the programme.

Rapiergroup also designs and produces content for online bulletins that provide delegates with news, information and further training opportunities.  In 2018, the newly designed mobile app featured general programme information, agenda as well as an internal social engagement and feedback option, with certain functions available offline during the transfer flights.

Ema Hamilton, people development manager at Audi UK said: "Rapiergroup have been looking after the CLT and CTT programmes for many years and I am delighted that they have been awarded the contract for the next three-years.

"They are a trusted partner and have a proven track record on the training programme.  Rapiergroup proposed a response based on delegate profiling and statistical analysis to shape and rationalise the future strategy.  

They demonstrated creativity, innovation and a strong understanding of our values and objectives.  We look forward to working with them and continuing our longstanding relationship over the next three years."

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