IBTM World in Barcelona kicked off yesterday with thousands of MICE professionals gathering for one of the biggest events in the industry calendar.
Alistair Turner and Dr Rob Davidson kicked things off with a keynote speech on the Industry Trends Watch Report 2018 and later in the day Amondo co-founder Mark Buckle gave a talk on what event planners can learn from the music industry about amplifying content.
As usual, all the destination stands are full of colour and trying out different ways to attract the casual passer-by – whether that be a photo with two large Kazakhs in traditional nomadic costume or a taste of delicious Guatemalan coffee.
For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.
Have you registered with us yet?
Register now to enjoy more articles
and free email bulletins.