The way I see it is that if David, who I am sure is a very busy man, can make it, what possible reason could there be for others to cancel?
In all, over the course of the week, I spent close to £600 on cancellation charges.
And it doesn't end there. Over the past few months there have been countless people that have pulled out of fam trips and meetings at the last minute. This wastes a huge amount of money, as well as causing me the embarrassment of having to explain to airlines and other partners why the turnout is so unexpectedly low.
So why do people say they are going to attend if they can't?
Yes, yes, I know - business comes first, but so should planning and allocating time accordingly. And then there is the question of what this business actually entails. For most conference and incentive travel planners, be they in house or with an agency, one of the greatest skills they bring to bear is their knowledge of the products out there - whether it's hotel companies, or destinations. So their business is, or at least should be, about accruing knowledge and information of precisely these things - and that surely means visiting them.
So please, I know suppliers tend to bombard you with invitations, but do try not to be too blase about them.