PEOPLE AND PLACES: Sanyo seeks sales in Surrey

Sanyo staged its annual trade show and product preview at Surrey's Pennyhill Park Hotel earlier this year for the tenth year running. The event pulled in 120 buyers from Sanyo's key retail partners, such as Dixons and Comet.

"Initially the decision to hold the event at Pennyhill was based on location, but it is a beautiful, quality hotel, said Peter Eldon, sales and marketing director at Sanyo. "It has now become a bit of an institution - the event has become known by the team as Pennyhill Park week."

As part of the event, delegates attended a gala dinner, which featured guest speakers Peter Shilton and Barry McGuigan. The hotel, part of the Exclusive Hotels group, is situated in Bagshot and offers 123 rooms.

Sanyo had exclusive use of the castle wing and combined the Balmoral and Sandringham suites to exhibit its products. The rooms are the largest of the conference facilities at Pennyhill Park and were refurbished last year. Break-out rooms were also used to host one-to-one meetings.

Eldon was very pleased with the level of business the trade show generated.

"We have a very good working relationship with the hotel and plans are already underway for next year's event, he said.

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