FIRST wins three-year contract to produce Sibos

Financial service provider SWIFT's annual forum attracts business leaders from all over the world.

Photo courtesy of SWIFT
Photo courtesy of SWIFT

Agency FIRST has won a three-year contract with financial service provider SWIFT to produce the conference elements of Sibos in London (2019), Boston (2020) and Singapore (2021).

As SWIFT’s flagship event, Sibos attracts more than 8,000 business leaders, decision makers, and financial experts every year – and serves as the financial services industry’s leading conference, exhibition and networking event.

"We are excited and feel privileged to partner with SWIFT at this time when they are so focused on continuing to evolve and innovate this series of events," said chief client officer, Barry Richards.

Paul Taylor, global head of marketing communications and Sibos at SWIFT, added: "FIRST shared an attractive vision on how it can help us evolve our event and continue to lead the way.

"We want FIRST to positively challenge, inspire and energise us as we proudly welcome Sibos to London for the first time."

Sibos started out as a banking operations seminar in 1978, and has grown into the premier business forum for the global financial community to debate and collaborate in the areas of payments, securities, cash management and trade.

UK agency Grass Roots (part of BCD M&E) is responsible for delegate management services at Sibos, with FIRST winning a separate contract to take on the conference production element of the event.

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