Cogs & Marvel welcomes creative director Jamie Shaw as leader of its creative department in its San Francisco office.
Shaw was most recently responsible for the San Francisco pop-up museum That Lady Thing, created through local agency Eleven. Designed to raise awareness for International Women’s Day, the installation used modern women’s issues like the pay gap, sexual harassment, and gender disparity to inspire colourful interactive experiences.
Shaw said: "Cogs & Marvel has the chops to build anything anywhere on the planet with amazing efficiency and enthusiasm. Their goal, and mine, is to create cultural content that inspires authentic engagement.
"Smart, forward-thinking brands understand that today’s audiences are too savvy to be sold to. People want to recognise a brand’s values as their own and connect in more relevant, resonant ways."
Brendan Keenan has also joined as director of business development & marketing. Keenan will be tasked with expanding the agency’s relationships with US-based brands and agency partners.
His background includes time spent leading account teams at agencies like Goodby Silverstein & Partners, Wieden+Kennedy, and Venables Bell & Partners.
Cogs & Marvel CEO Roisin Callaghan commented: "Our team has always prided itself on identifying the most creative ways to produce world-class experiences for our clients.
"Now that we’ve established a foothold in San Francisco, one of the most innovative cities on earth, we’re excited to continue to push the boundaries of creative storytelling. With their respective backgrounds at some of the best agencies in the business, Jamie and Brendan are a natural fit to help us continue to raise that bar."
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