A new age for Amsterdam

Amsterdam's RAI arena offers cutting-edge 3D and sustainable planning options for events, with a spectacular new hotel in the pipeline for 2020.

Amsterdam RAI is the city’s premium arena for sustainable and cutting-edge events. Since its first exhibition in 1895, the venue has grown into a leading international exhibition and conference organisation. Today, it welcomes more than 500 national and international conferences, exhibitions and events, and more than 1.5 million visitors each year.

Easily accessible, the venue is just 10 minutes by train from Schiphol Airport – a much greener option than taxis for every delegate. The new north-south line of the Amsterdam metro gets you from the city centre straight to the front of the RAI within minutes.

The RAI is a space where physical and virtual worlds combine. Rueben van der Peet, 3D project manager, provides organisers with tips and tricks on visualising events, using innovative 3D mapping technologies. A 3D image will give users a good idea of the space but to go one step further, use VR mapping technology, which allows organisers to see their ideas in the most realistic way. Preview concepts in several key areas allow discussion on the design based not on abstract concepts but on how things will actually look once the VR glasses are put on. Capitalise on the final picture by using it to market your event to both exhibitors and visitors.

As well as cutting-edge technology, the RAI places sustainability high on its agenda. The build- up and breakdown of stands produces 70% of an exhibition’s waste so planners need to be aware of their impact. The RAI’s zero-waste, climate-neutral operations and sustainable product range creates an environment that enables meetings long into the future. The venue also provides environmental inspectors to point out waste management options to organisers.

With the opening of the nhow Amsterdam RAI hotel in Q1 2020, guests can experience contemporary art, design, gastronomy and cultural experiences after a day of conferences or exhibitions. Just a stone’s throw from the RAI Convention Centre and Amsterdam RAI station, 650 luxurious rooms span 25 floors at a breathtaking height of 91 meters.

A destination in its own right, the hotel is reminiscent of the convention centre’s advertising column known as ‘Het Signaal’. Amsterdam’s diverse past, present and future are reflected in the building’s superposed triangles. International symbols that recall the ‘Golden Age’ of Amsterdam as a commercial centre of Europe are prevalent. Mandalas from India, Mexican ‘Día de Muertos’ skulls or cherry blossoms from Japan sit alongside modern decor.

Its website is frequently updated with advice for organisers. It expands on topics including its sustainable approach to events, 3D imaging, security, catering and case studies.

RAI Amsterdam
NL-1078 GZ Amsterdam
T: 31 (0)20 549 17 22
welcome@rai.nl

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

The diversity debate is about more than gender

The diversity debate is about more than gender

The industry faces challenges representing people from low income backgrounds, argues TCEG's Russ Lidstone.

The growing importance of face-to-face marketing

The growing importance of face-to-face marketing

Keith Austin, CEO and founder of Event Marketing Solutions, believes roadshows are more important than ever.

Cost savings are damaging to business traveller wellbeing, report finds

Cost savings are damaging to business traveller wellbeing, report finds

Research by Capita Travel & Events suggests many organisations are still failing to limit the impact of regular travel on employee health.

LATEST JOBS