Lauren Ince joins The Creative Engagement Group (TCEG) from the film content agency Evidently, where she was the managing director.
Ince will be head of client service at the agency, which organises live events, film, digital and immersive content.
She will work across TCEG's four brands – WRG, The Moment, Axiom, and Just Communicate – to help manage its growing client service offering and creative solutions for clients.
Russ Lidstone, TCEG Group CEO said: "With her vast experience in integrated and international client roles, not to mention her management skills, Lauren is brilliantly placed to take this leadership role in our unusually shaped business.
"She is a terrific fit because she is not only hugely talented and future-focused, but she is a team player and a great person."
Ince will report to Russ Lidstone, Group CEO TCEG, with whom she worked for five years as an account director and associate director at Lowe between 2000 and 2005.
Lauren Ince said: "I am excited about being part of The Creative Engagement Group, with its immense capabilities to create immersive and transformative events, content and experiences, especially at a time when the industry is moving strongly in this direction.
"The agency team have big ambitions and I look forward to being part of that journey."
Ince’s experience includes several senior roles in advertising, from group account director at WCRS and European MD of Arnold Worldwide, to head of account management at VCCP.
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