Its diverse range of spaces, catering options and themes, offers clients a varied and immersive experience that can take delegates from a breakfast briefing through to a gala dinner – and make them feel as though they’re in a different location for each.
The multi-million pound project culminates in six floors of creative event space, which can cater for even the most discerning of tastes on both match and non match-days.
Its East Wing is one of the surprises that can be unearthed as you delve into the East Stand experience. Offering luxurious surroundings and fantastic views, the contemporary space is reminiscent of a private members club, evoking a feeling of sophistication without stuffiness. The facility offers four private terraces situated along the stadium bowl, with both pitch-side views and outdoor access. It has fixed furniture with a restaurant ambience for up to 800 guests, complimented by four further individual private dining areas able to accommodate up to 30 guests.
"The East Stand challenges you to think differently," says Nils Braude, Catering and Conference & Events Director at Twickenham. "Our space can, of course, accommodate the traditional banquet-style dinners but it’s so much more than that. We want to encourage our clients to think beyond what they may have done before," he adds.
In keeping with the exclusive feel of The East Wing is The Gate. Located on level one and two of the East Stand, it offers a modern, simple, but exquisite chop-house style restaurant, complete with low lighting and open brickwork. The space even boasts a dedicated meat store and wine room, ideal for intimate wine tastings.
In contrast, the East Stand can also cater for larger more informal settings via its British Airways Rose Garden and Union Ale House. The Rose Garden is Twickenham Stadium's fun and lively roof terrace. It can accommodate up to 600 people and is embracing the popular street-food phenomena by using a wood fired pizza oven and rotisserie. Five floors below, you can find the Union Ale House, which – as you might expect - focuses on a relaxed onsite pub setting, with capacity for 300.
"Each of the new additions to our venue go hand-in-hand with our existing hospitality offering in the South Stand. If delegates are looking for a high-end post-conference meal, we can offer an intimate private dining experience or chop-house style steakhouse. If it’s just a wind-down drink after a hectic day of seminar sessions, The Union Ale House is the place," says Braude.
While the venue is clearly diversifying its offering and challenging perceptions, it still remains true to its core business and events. The Lock, on the third floor for example, may resonate with clients as a more traditional event setting and is divided into two, No. 4 and No. 5. It overlooks the pitch and is well-suited to hosting gala dinners, awards and parties. On the floor above, The Clubhouse is similarly split into two spaces, the first offering restaurant facilities, while the Clubhouse Bar & Kitchen provides a 1000-capacity room finished with contemporary wood, leather and metallic finishes.
Across all six expansive floors there really is something for everyone, be it a relaxed lounge-setting, intimate private dining, outdoor mingling or something a little more busy and informal.
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