BCD Meetings & Events (BCD M&E) has unveiled its latest report, The Green White Paper, which explores how sustainability affects and plays a part in the meetings, travel and events industry.
It provides insights, highlights and trends, as well as offering suggestions on best practice with the objective of helping guide event organisers who are looking to shape their organisation’s corporate responsibilities, as well as making a difference to global sustainability.
It outlines "six things the meeting and event industry needs" to make sustainability a reality.
- Best-in-class sustainability products: There are sustainable alternatives for many event supplies, but more innovation is needed.
- Low-carbon event destinations and venues: Many cities have low-carbon, low-waste venues for events. But convention bureaus have a role to play by urging local governments to join progressive sustainable city networks
- Clean, efficient energy: Utilities, governments and transportation industries decide what powers the grid and the vehicles events rely on.
- Health and safety: Event professionals care about participants, employees and immediate vendors by providing safe and healthy event environments. But it can be hard to ensure remote suppliers are providing similar conditions for their workers.
- Fairness and inclusion: Many laws protect minorities and ensure inclusion but some locations lack the same protections.
- Measurement tools: Proving return on investment in event sustainability is a challenge. Event sustainability would advance if industry-endorsed measurement tools tracked indicators for sustainability.
The white paper was launched at this year’s IMEX America, the global forum for progressive minds in the meetings and events industry.
John Kelly, marketing director EMEA at BCD M&E said: "Sustainability is a key criteria for our clients and our own business so we wanted to carry out some conclusive research into what is happening in the industry as a whole, using the findings to guide and inform.
"However, our initial hope of delivering a definitive guide was not realised. Instead, we found that in many respects we were just discovering more questions that need addressing, which we’re actually seeing as a positive side-effect and means that the conversation is ongoing."
The report draws on quantitative and qualitative research from more than 350 corporate and intermediary event professionals.
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