Heléna Vella has joine SevenEvents in a newly created role as head of incentive travel.
Vella, formerly at Black Tomato, will build on the foundations of the incentive work Seven is already doing to create a newly-formed, dedicated incentives team.
Reporting to founder and managing director, Angelee Rathor, she will focus on developing Seven’s offering in line with the agency’s global meetings and event management services.
Angelee Rathor said: "We are so happy to welcome Heléna to the team as she brings nine years incentive experience with her and has fit in so well already.
"We have some aggressive growth plans in this area and are looking to invest in more marketing strategies to complement this. Exciting times for our existing clients and all the new opportunities this will bring."
Vella previously worked at the Black Tomato Agency managing a range of global incentive projects. She was also a C&IT A-Lister in 2017.
Vella said: "To be able to use my incentive experience and industry knowledge towards enhancing the SevenEvents portfolio is an incredible opportunity."
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