Experiential marketing agency GPJ has hired John Romero as vice president, account director, based in its Los Angeles office.
Romero will be responsible for strategic guidance and expansion of GPJ’s auto business, technology portfolio, eSports and entertainment.
It comes during significant company growth, bolstered by recent client wins including Genesis Motors, Macy’s and Ellie Mae.
The company says Romero’s appointment is critical as automotive and emerging technology industries are increasingly merging together.
GPJ chief executive Chris Meyer said: "We’ve known John for two decades and have always been impressed with his client relationships and deep knowledge of the auto industry.
"He is uniquely qualified to lead our automotive practice as emerging technology and transportation industries increasingly merge together. He’ll also help spearhead our continuing growth into new sectors in that market."
Returning to GPJ nearly 20 years after starting his first role at the company, he has global relationships in the automotive industry, especially luxury brands. He has managed Nissan-Infiniti, Honda-Acura and Toyota-Lexus business while at GPJ, and led Tesla, Honda and Toyota programs at previous positions as well."
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