FIRST appoints regional general manager, Europe

Jon Reid will have overall accountability for both the FIRST and Clive brands in Europe.

Jon Reid has been named regional general manager, Europe for both FIRST and Clive, reporting to Maureen Ryan Fable, CEO-group and CEO-Americas of FIRST.

Over the course of his career, Reid has built and transformed major brands across numerous sectors. In addition to serving as the managing director of Evoke, he has served as managing partner of Wolf Brand Experience and global business director of SET Creative & SET Live (WPP).

Barry Richards, who had been overseeing the transition of the European business in the temporary role of CEO-Europe, will now return to his position of Chief Client Officer based in the FIRST offices in New York. "This role is pivotal not only in continuing to build our European capabilities and client portfolio but also in driving the growth of our global business," he said.

"Jon will bring energy, passion, a sharp commercial mind-set and creative flair to our business and we’re thrilled about him joining the team.

Reid added: "I’ve been in both the trenches and in senior leadership positions for over 20 years, and I’ve never felt more optimistic about the road ahead.

"We stand at a historic juncture in this industry, an era where brands will live or die based on their ability to engage consumers with dynamic experiences — and FIRST is helping to lead the industry into a very exciting future. I look forward to helping take this business to the next level," he added.

FIRST acquired creative agency Clive in 2018, and creative agency Barkley Kalpak Agency (BKA) in the U.S in 2016.

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