AOK Events Group acquires Melon

AOK Events Group has agreed to acquire event agency Melon as part of 'ambitious growth plans'.

AOK CEO Alex Hewitt
AOK CEO Alex Hewitt

AOK Events Group has signed an agreement to acquire event agency Melon.

The acquisition was prompted by what AOK described as Melon's "extremely loyal client base" as well as "outstanding customer service and an unblemished track record" in delivering memorable events.

Melon has more than 13 years' experience in the business and has been growing year-on-year.

CEO of the AOK Events Group, Alex Hewitt: "We have been looking to grow AOK Creative, our live events team, for a while and Melon is the perfect fit.

"Melon has a wonderful roster of clients who we will help nurture and introduce to our other event services, as well as a prop hire business that we will be looking to grow."

Melon Events founder Lucinda Baldwin said: "The synergy between the two companies became clear very early on in our discussions, and their desire to keep the Melon brand signifies the relevance of this acquisition to their plans for growth within the industry."

Event management company AOK Events Group has five core services including live events, venue finding, hospitality, sponsorship and event technology.

 For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
5 days left to answer our corporate event planner survey and win a luxury hotel stay

5 days left to answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

The unstoppable growth of esports events

The unstoppable growth of esports events

CEO of Excel Esports explains why the audience for gaming and esports events is only getting bigger.

New head of live events for HGA

New head of live events for HGA

Manchester-based events agency makes several appointments after a year of record revenue.

IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

Our view: Flexible working is key to retaining the best talent

Our view: Flexible working is key to retaining the best talent

C&IT's associate editor Andy McCorkell explains why supporting working parents is so important for a successful business.

In pictures: New events venue opens in Herefordshire

In pictures: New events venue opens in Herefordshire

Crumplebury has onsite accommodation, flexible event spaces, a farm-to-table restaurant and views of the countryside.

6 ways tech can make events more sustainable

6 ways tech can make events more sustainable

Planners can challenge the more wasteful elements of events, says CEO of events management company Eventopedia.

LATEST JOBS