Case study: Bitfury and ACTAI Global's Blockchain Summit in Morocco

Virgin Limited Edition hosted a tech summit in the picturesque setting of Kasbah Tamadot in the Atlas Mountains.

Objective

Every year, leading blockchain technology company Bitfury and ACTAI Global host an exclusive summit at a Virgin Limited Edition property, focused on how to use emerging technologies for good.

The Blockchain Summit brings together innovators, government officials and thought leaders from around the world to discuss the many ways an innovative technology like blockchain can improve the systems and services people use every day.

Solution

Previous summits have been held at Virgin Limited Edition’s Necker Island, Sir Richard Branson’s Caribbean home. This year, they chose the beautiful Kasbah Tamadot in Morocco to host 50 guests in early July.

They worked closely with the venue to design an environment that was calm and supportive for in-depth discussions and networking.

The invitees attended three days of panel discussions on a wide variety of blockchain solutions. They engaged in round-the-clock conversation about how to use this innovative technology to make positive change in the world.

Guests made midday excursions to the Eve Branson Foundation craft centre, took scenic hikes through the High Atlas Mountains and drank tea in the courtyard. They took Moroccan cooking courses, rode resident mules through the mountains and spent afternoons networking by the pool and evenings enjoying the Moroccan sunset.

Despite a few flight delays and missed connections for guests coming from far away destinations including San Francisco and China, the team expertly adjusted and ensured every guest arrived at the event contently and ready to take in the enlightening panels and experiences.

Verdict

"We work with Virgin Limited Edition because they are the best in the world at designing experiences that take guests out of their element and into a relaxed, collaborative mindset," said John Mercurio, chief communications officer at Bitfury.

"Every detail is meticulously cared for, from the fruitful gardens to the traditional mint tea to the breathtaking art and craftsmanship in each suite.

"Kasbah Tamadot is perfectly situated in one of the most beautiful parts of Morocco. By being away from the traditional urban centres, our guests connect in a way that is lacking from traditional conferences and from behind computer screens.

"Our guests often remark at the end of the event that they have never attended a conference that led to the same friendships and connections as our Blockchain Summit."

Watch highlights of the summit here: 

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