Edwardian Hotels London hosted its MICE Leadership Summit at The May Fair Hotel on Wednesday 5 September. The afternoon event was intended to share knowledge, discuss emerging topics, and prepare for the delegate of tomorrow.
The afternoon began with a welcome from Linda Plant, director of strategic relations at Edwardian Hotels London. Plant spoke about the history behind Edwardian and its evolution throughout the years, in addition to the direction the group is headed in for the future.
This was followed by a keynote from Tracey Halliwell, director of tourism, conventions and major events at London and Partners. Halliwell spoke about the work of her organisation and the relaunch of the London is Open campaign this year. "We cannot rest on our laurels, we need to continue to attract the audience of tomorrow to London," Halliwell said.
James Poulter, head of emerging platforms at Lego Group took to the stage next to talk about the role of technology in events. "Work life is changing rapidly but we all still value being in the same room together," he said.
"We have to accept that there will be some element of AR and VR present in our events, but we don’t need to accept that the content will be trapped in that room," he added.
To round off the summit, there were three panel discussions: enhancing delegate engagement; the evolution of delegate behaviour and expectations; and enhancing the delegate journey through health and wellbeing, followed by a q&a session.
The panel featured representatives from Trinity Event Solutions; Sparq; Chappell Productions; PriceWaterhouseCoopers; and Edwardian Hotels London.
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