The fresh Group has strengthened its sales team, with the appointment of Jenna Collins to the role of business development manager, as it seeks to expand its client base and move into new sectors.
Collins joins from property consultants Ferveo, where she was central to the process of identifying new corporate clients in the real-estate market.
Managing director of fresh, Patrick Howells said: "With her innate talent for forging new relationships, and seeking out and targeting new business opportunities, Jenna was a natural fit for us."
"She has no event industry experience, but it is precisely because of this that we believe she will bring the fresh approach that we look for in all the members of our team."
Collins added: "I am extremely proud to be joining such an ambitious and forward-thinking company at a critical time for their growth plans.
"I have already been inspired by the creative, vibrant talent within fresh, and feel particularly empowered by the number of females in director and senior leadership roles throughout the organisation."
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